Sweet Minerals

Fall in Love with the Woman in the Mirror

✨ Flawless, breathable coverage that lets your confidence shine. ✨ Real women, real results—because beauty should feel effortless. ✨ Makeup that loves your skin back.

Shop "The One" Foundation

Looks Like A Powder Applies Like A Cream Stays Like A Magnet

Meet the innovative good for your skin natural makeup system that everyone is talking about!

Learn About The Flawless Face System

Your Skin But Better

"After years of neglecting my skin, I’m finally finding a rhythm and routine that makes me excited. Sweet Minerals is quick, easy and gives an airbrushed 'your skin but better' finish that I love!" -Jen

Discover the Sweet Minerals Difference

You can sweat, workout, even swim & it stays put!

Sweat-proof, water-proof, life-proof. Pure minerals formulated to withstand the harshest of days, through anything! For the past 13 years we have transformed lives with our signature package "The Flawless Face. It was created specifically for women 30s and above who might have uneven skin, hormonal discoloration, sun damage, rosacea, cystic acne, or autoimmune skin conditions

Our Story

the flawless face

18+ Hour Wear

Perfect for Those with Allergies

Life-Proof Makeup

For the Most Sensitive of Skin

Lasts 4x as Long as Other Brands

Made for Not-So-Perfect Skin Conditions

The Sweet Minerals Difference
Looks Like a Powder, Applies Like a Cream, Stays Like a Magnet

Our formulas were not created for runway models with perfect skin. They were created for active women 30s and above who have skin sensitivities. Natural to Full Coverage. Weightless. Easy to Apply. Skin improves while wearing. Safe to Sleep in. Sweat-Proof, Water-Proof, Life-Proof.

@ Leah P

I absolutely love how the kit comes with everything I will need to do a basic face all the way down to the brushes. My skin has never looked better and I have it down to applying a whole face in 5 minutes! I'm a mom so time is precious and I rarely have more than 5 minutes before the kids barge in.

@ Vicki S

My skin has changed! Ive been using the Flawless Face system for about a year and my skin has changed. My pours are smaller, my skin is softer and brighter. Genie matched me perfectly! The bruises are so soft!

@ Melissa K

BEST MAKEUP EVER! I have been using Sweet Minerals for 8 years now. I love the minerals and knowing that is does good for my skin makes it even easier to apply it. Quick application and you have that airbrushed look without all the goo feeling that most other make ups give you. Please try it...I don't want to convince anyone...you will not regret it...but will find your last make up ever...

Easy to apply & so light you won't remember you're wearing anything!

The only makeup with a forever guarantee !

The Story

In 2011, friends — Candace (Esthetician and Spa Distribution owner) and Heather (Esthetician & Makeup Artist) — met Chrissy, a mineral makeup formulator who formulated a line that could withstand the Texas heat. Three hours after meeting the trio shook hands and walked away business partners set to bring some awesome makeup to the world!1