Find your shade

Take our quiz!

FREE Shipping on orders $99+

Sweet Minerals Difference

Pure makeup for active women.

Easily achieve an airbrushed look that lasts 18+ hours. You can swim and sweat then simply blot the moisture off your face and you’ll still have that Flawless Face.

Natural UV broad spectrum protection helps protect your skin from damage, pigmentation and premature aging (harsh effects from the sun).

What separates Sweet Minerals from ANY other beauty or mineral brand?

Created because there were not pure products on the market that were good for your skin AND would last throughout the day, in excessive heat, sun, rain, snow, sweat, the pool, the shower, the sauna, you name it!

We choose the highest quality ingredients to ensure superior performance and long lasting wear-ability for everyday confidence.
Where preservatives are needed, we use non-toxic ingredients and never use parabens or phthalates.

We choose not to use sulfates, synthetic fragrances, bismuth oxychloride, talc, or harsh chemicals that could be absorbed into the body and we NEVER test on animals.

At Sweet Minerals, we maintain full quality control by manufacturing our loose mineral products under close supervision at our headquarters in Maryland, USA.

SWEET MINERALS’ RECIPES ARE:
● hypoallergenic
● ideal for sensitive skin
● non-comedogenic
● recommended for professional photography

RESULTING IN PRODUCTS THAT:
● adhere to the skin like a magnet
● last all day without fading or separating
● contain anti-inflammatory and anti-oxidant properties
● resist water & perspiration
● protect from uva & uvb sun damage

Click here to check out our Ingredient Benefits Sheet for all ages!

Click here to check out the Ingredient listing page.


What is Bismuth and Talc?

Bismuth Oxychloride is a naturally occurring very heavy element found in nickel, tin and silver that’s primarily used to manufacture metal by-products.
It may surprise you that the chemical makeup of bismuth closely resembles arsenic. Most of the bismuth produced in the USA is as a by-product of refining
lead, tin, copper, silver and gold ores. Bismuth by itself is not safe to use in cosmetics and must be refined and combined with other elements (oxygen and chlorine)
to create Bismuth Oxychloride. Talc is a mineral composed of hydrated magnesium silicate; it is a natural ingredient but it is linked to lung, ovarian, and testicular
cancers and it also has traces of asbestos, a known carcinogen.

Why do some companies use fillers such as Bismuth & Talc in Mineral Makeup?

Many cosmetic companies use BOC because it hides flaws, adds a radiant glow to the face and is a dirt-cheap filler.
Its binding qualities cause the make-up to “stick” to your skin for a short time. Fillers in general allow companies to reduce the quantity of expensive ingredients
in their products, increasing profits at the consumer’s expense.

What are some of the effects of these fillers?

So what are some of the side effects of these fillers? Studies have shown that topical application of Bismuth Oxychloride triggers reactions such as pustules,
welts, swelling, extreme itchiness, redness and rashes in 75% of women. Inhaling BOC powder, which can happen while applying dry cosmetics such as powders,
causes respiratory irritation which can affect your nose, throat and lungs. Talc is associated with an increased risk for many cancers, which is the reason
baby powder manufacturers have turned away from it.

The potential dangers of these fillers are far too serious to be ignored.

What are Parabens & Phthalates?

Parabens are some of the most commonly used preservatives in cosmetics and skincare because they slow the growth of microbes and bacteria in products.
Phthalates are a group of chemicals used in hundreds of products, such as cosmetics, as solubilizers, plasticizers, or denaturants, used in things such as toys,
vinyl flooring and wall covering, detergents, lubricating oils, food packaging, pharmaceuticals, blood bags and tubing, and personal care products.

Why do some companies use Parabens & Phthalates in Mascara and
Skincare?

They are readily available, maintain consistency in texture, and delay spoilage, thus providing the company with a cost-effective way to lengthen their
product’s shelf life. Unfortunately their gain comes at the expense of the consumer, who may be accumulating unsafe levels of these additives in his or her
own body systems from frequent exposure to multiple products. Ingredients ending with the suffix -paraben are numerous and commonplace on product labels.
The FDA allows terms such as “fragrance” and “parfum” to include phthalates, which do not have to be explicitly listed.

What are some of the effects of Parabens & Phthalates?

While the U.S. FDA and the World Health Organization consider these chemicals safe at low levels, many fear prolonged use may cause unsafe levels to
build up in the systems of the consumer. The harmful effects associated with Parabens and Phthalates include endocrine disruption, developmental and
reproductive toxicity, allergies, and immunotoxicity. Parabens have been deemed xenoestrogens, agents that mimic estrogen in the body. This leads to an
increase in the expression of genes usually regulated by estradiol (a natural form of estrogen); these genes cause human breast cancer cells to grow and multiply
in cellular studies. Phthalates can interfere with reproductive functioning by reducing the levels of sex hormones, potentially causing issues in the development and
functioning of both male and female sex organs.

Why Sweet Minerals does not use Parabens and Phthalates…

All of us here at Sweet Minerals strive to bring our users the best quality products possible with no potentially dangerous additives–not even commonly used
industrial ingredients at low enough levels to be considered “safe”. We have always chosen not to use ANY harsh chemicals, fillers, irritants, synthetic perfumes,
parabens, or phthalates because we care for the safety and health of our loved ones and the consumers who use our products.

Click here to check out our Mineral Ingredient Benefits Sheet for all ages!
Click here to check out the Ingredient listing page.

Curious about selling some of the hottest makeup on the market? You might want to check out The Opportunity page.
Want to know the backstory behind Sweet Minerals (it’s pretty incredible). Check out Our Story page.