Candace (Medical Esthetician) had her own salon & spa distribution company and had just teamed with Heather (extremely talented Makeup Artist & Esthetician) to look for the BEST mineral makeup on the market.

Chrissy had formulated her own line of mineral makeup that stayed on the skin through Texas summer heat!

With a chance encounter, the three met at a Chicago Uno Pizzeria, shook hands and walked away business partners set to bring the worlds best makeup to market!

They unveiled their new natural mineral makeup line at a Women’s show just 2 months after meeting for the first time, not knowing what to expect.

Lines formed around their booth for 2 solid days. Women were waiting for them in the morning and staying after close.  It was insane!  They met a young girl there named Andelyn, with acne.

Andelyn never felt so good about herself! The Flawless Face covered everything PERFECTLY!  Candace, Chrissy and Heather left the event on a high, they realized “WE HAVE THE IT FACTOR!”

They started selling their products at craft shows in school gyms, in salons then to a kiosk in a major mall!  During that first year they gained dedicated following of customers who RAVED about their products.

Friends began telling friends, and word began to spread…

Not knowing how to proceed, someone BIG TIME stepped up. Remember Andelyn, the young girl they met at their first event? Her Mom Shelley had been in direct sales for 20 years.  Shelley told them “YOU HAVE IT! I’VE NEVER SEEN SUCH A PRODUCT! “YOU’VE GOT TO BRING IT TO THE DIRECT SALES MARKET!”

Shelley’s vision and excitement was just what they needed! The foursome got to work developing the direct sales side of the budding brand and a month later Sweet Minerals was introduced in person at an event.

Everyone at that first direct sales event joined bringing in the funding they needed to get going into the direct sales arena! Today there are over 2400+ Educators across the USA.

They are ready to take the USA by storm with their signature products!  The Flawless Face (perfect complexion system) and bringing the best cosmetics to the direct sales industry.

Entrepreneurship is about going after and getting the life you have been dreaming about!

We are excited to share the opportunity to have you reach for (and achieve) your goals!


If you’re offered a seat on a rocket ship, you don’t ask what seat, “JUST GET ON!” ~ Sheryl Sandberg

Fun Facts:
Founded: 2011 sitting at a Chicago Uno in Howard County Maryland / January 2012 as a Direct Selling Company
Markets: Currently we are only in the US market
Number of Educators: 2800+
What makes this product different: The formula.  We focus on the best possible ingredients for our bodies and skin, and because we do that, we leave out all irritants and fillers.  The makeup is great for your skin, lasts 18+ hours (even in the pool or at the beach), yet comes off with a gentle cleanser.  We manufacture our minerals in-house.
Return Policy: Forever Guarantee (we average 6 returns out of 16,000 items sold.)

Curious about selling some of the hottest makeup on the market?  You might want to check out The Opportunity page.

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